LEOCORNO is the leading importer and distributor
of niche wine & liqueur products in India.
We tie up with international manufacturers/brands and exclusively distribute products pan India. Since inception in 2010, LEOCORNO has witnessed rapid growth trajectory with wine & liqueur products. We entered the allied category of e-cigarettes or vaping in 2016, and pioneered the country's vaping revolution. We now seek to expand our portfolio to include high potential categories such as organic and vegan cosmetics.
Wine and liqueur witnessed maximum CAGR between 2015 and 2010 amongst all alcohol categories in India. This was owing primarily to rising disposable incomes, increasing trial of different beverages, and an influx of foreign brands in premium segments.
LEOCORNO is proud to contribute to this phenomenon by successfully importing, marketing, and distributing three South African, two Australian, and one Canadian premium wines. We also distribute one cream based and two fruit based (orange and green apple) premium liqueurs.
We have carved a niche with a growing base of loyal urban customers for each of the nine wine & liqueur products we exclusively distribute in India.
India was a growing market with huge potential for e-cigarettes and vaping products, however the Indian Government has recently banned the category:
According to WHO, India is home to 12% of world’s tobacco smokers
An estimated 5% (5.5 Mn) of smokers were e cigarette users
The market was projected to grow at a CAGR of 20-25% between 2015 and 2020
Top 20 cities contributed to 85% of total e cigarette sales
65% of total sales were through the online channel
LEOCORNO crafted the platform 'Vape Stop' as India's largest retailer with an estimated 15% market share of the total vaping market, and is now expanding its e-cigarettes presence in UAE, along with other countries such as Indonesia.
The industry comprises of make-up products such as lipsticks, lip glosses, lip pencils, eye shadows, liners & mascaras, skin highlighters, foundations and other skincare products. According to Confederation of Indian Industries (CII), the total Indian beauty and cosmetic market size currently stands at US$950 million, and is growing at 15-20% per annum.
Organic and vegan cosmetics is a fast growing sub category due to increasing awareness of environmentally friendly and animal cruelty free products especially among urban women in metros and tier I & II cities.
LEOCORNO is now working towards tie-ups with premium international brands and manufacturers that provide appropriate margins and appealing products, along with developing LEOCORNO's marketing and distribution strategy for the category to craft market leaders.
India has a huge consuming population with favourable demographics. As per Census of India, in 2015:
Total India population is 1.25 Bn, growing at 1.3% YoY
31% of the total population lives in urban India
Median age is estimated to be 27 years, with youth (20-35 year olds) constituting 27% of the total urban population
LEOCORNO partners with international companies to tap this market potential. We handle all activities from importing, marketing, brand promotion, and distribution through channel partners across India.
