LEOCORNO is the leading importer and distributor
of niche wine & liqueur products in India.
We tie up with international manufacturers/brands and exclusively distribute products pan India. Since inception in 2010, LEOCORNO has witnessed rapid growth trajectory with wine & liqueur products. We entered the allied category of e-cigarettes or vaping in 2015, and have pioneered the country's vaping revolution. We now seek to expand our portfolio to include high potential categories such as premium sporting goods.
Wine and liqueur witnessed maximum CAGR between 2015 and 2010 amongst all alcohol categories in India. This was owing primarily to rising disposable incomes, increasing trial of different beverages, and an influx of foreign brands in premium segments.
LEOCORNO is proud to contribute to this phenomenon by successfully importing, marketing, and distributing three South African, two Australian, and one Canadian premium wines. We also distribute one cream based and two fruit based (orange and green apple) premium liqueurs.
We have carved a niche with a growing base of loyal urban customers for each of the nine wine & liqueur products we exclusively distribute in India.
India is a growing market with huge potential for e-cigarettes and vaping products:
According to WHO, India is home to 12% of world’s tobacco smokers
An estimated 5% (5.5 Mn) of smokers are e cigarette users
The market is projected to grow at a CAGR of 20-25% between 2015 and 2020
Top 20 cities contribute to 85% of total e cigarette sales
65% of total sales are through the online channel
LEOCORNO has marketed and distributed global partner brands creating market share leaders. The future potential of the category in the country is in-part dependent on regulatory policies. Partner brands are poised to remain market leaders owing to proven digital marketing, PR, and distribution outcomes.
The industry comprises of sports equipment, apparel, shoes, and accessories. Currently the domestic market is underdeveloped and majorly catered by the unorganized segment, however the organized segment is gaining faster traction. The total market size in 2017 was estimated to be USD 2 Billion, and is projected to grow at a CAGR of 12-15% between 2017 and 2022. Cricket and Badminton are two most popular sports in India.
Sports industry is rapidly expanding due to increasing health awareness among urban dwellers, preference of branded and quality products, popularity of leagues in cricket, badminton and football, online shopping in metros and tier I & II cities, and rising disposable incomes.
LEOCORNO is now working towards tie-ups with premium international brands that provide appropriate margins and appealing products, along with developing LEOCORNO's marketing and distribution strategy for the category to craft market leaders.
India has a huge consuming population with favourable demographics. As per Census of India, in 2015:
LEOCORNO partners with international companies to tap this market potential. We handle all activities from importing, marketing, brand promotion, and distribution through channel partners across India.