LEOCORNO is the leading importer and distributor
of niche wine & liqueur products in India.
We tie up with international manufacturers/brands and exclusively distribute products pan India. Since inception in 2010, LEOCORNO has witnessed rapid growth trajectory with wine & liqueur products. We entered the allied category of e-cigarettes or vaping in 2016, and pioneered the country's vaping revolution. We now seek to expand our portfolio to include high potential categories such as premium smoking accessories.
Wine and liqueur witnessed maximum CAGR between 2015 and 2010 amongst all alcohol categories in India. This was owing primarily to rising disposable incomes, increasing trial of different beverages, and an influx of foreign brands in premium segments.
LEOCORNO is proud to contribute to this phenomenon by successfully importing, marketing, and distributing three South African, two Australian, and one Canadian premium wines. We also distribute one cream based and two fruit based (orange and green apple) premium liqueurs.
We have carved a niche with a growing base of loyal urban customers for each of the nine wine & liqueur products we exclusively distribute in India.
India was a growing market with huge potential for e-cigarettes and vaping products, however the Indian Government has recently banned the category:
According to WHO, India is home to 12% of world’s tobacco smokers
An estimated 5% (5.5 Mn) of smokers were e cigarette users
The market was projected to grow at a CAGR of 20-25% between 2015 and 2020
Top 20 cities contributed to 85% of total e cigarette sales
65% of total sales were through the online channel
LEOCORNO crafted the platform 'Vape Stop' as India's largest retailer with an estimated 15% market share of the total vaping market, and is now expanding its e-cigarettes presence in UAE, along with other countries such as Indonesia.
India is home to an estimated 12% of world’s tobacco smokers. This implies that the country’s tobacco accessory market is robust. The organized segment in this category is fast growing, and a rapid shift towards premiumization can be seen.
With ‘PEER Next’, we have entered the activated charcoal smoking filters category. These active filter tips offer a harm reduction alternative. In addition, we distribute BiC lighters, RAW and Elements rolling papers. We will also be adding one-hitter pipes, tobacco pouches etc. into our portfolio.
Along with tie-ups with international brands, we are developing LEOCORNO's private label brand ‘PEER Next’ which offers premium export-quality products with a focus on next evolution smoking products.
India has a huge consuming population with favourable demographics. As per Census of India, in 2015:
Total India population is 1.25 Bn, growing at 1.3% YoY
31% of the total population lives in urban India
Median age is estimated to be 27 years, with youth (20-35 year olds) constituting 27% of the total urban population
LEOCORNO partners with international companies to tap this market potential. We handle all activities from importing, marketing, brand promotion, and distribution through channel partners across India.